{"id":14881,"date":"2026-10-27T09:00:00","date_gmt":"2026-10-27T13:00:00","guid":{"rendered":"https:\/\/tcure.ca\/?p=14881"},"modified":"2026-09-19T09:23:09","modified_gmt":"2026-09-19T13:23:09","slug":"nouveau-site-ou-meilleur-marketing","status":"publish","type":"post","link":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/","title":{"rendered":"Avez-vous besoin d'un nouveau site, ou simplement d'un meilleur marketing ?"},"content":{"rendered":"<style>.tcblog{color:#2b2b2b;font-size:1.05em;line-height:1.7}.tcblog h2{color:#0A63B8;font-size:1.5em;line-height:1.25;margin:1.7em 0 .5em}.tcblog h3{color:#0892FD;font-size:1.16em;margin:1.4em 0 .35em}.tcblog p{margin:0 0 1em}.tcblog a{color:#0892FD;text-decoration:underline}.tcblog a:hover{color:#0A63B8}.tcb-stats{display:flex;flex-wrap:wrap;gap:14px;margin:1.7em 0}.tcb-stat{flex:1 1 160px;background:#F1F8FF;border:1px solid #D9E7F3;border-radius:3px;padding:18px 16px;text-align:center}.tcb-statnum{font-size:1.5em;font-weight:800;color:#0892FD;line-height:1.1}.tcb-statlbl{font-size:.86em;color:#515151;margin-top:6px;line-height:1.4}.tcb-fix{background:#fff;border:1px solid #D9E7F3;border-left:4px solid #0892FD;border-radius:3px;padding:14px 18px;margin:12px 0}.tcb-fix h3{margin:0 0 .3em;color:#0A63B8;font-size:1.1em}.tcb-fix p{margin:0}.tcb-faq{background:#F1F8FF;border:1px solid #D9E7F3;border-radius:3px;padding:15px 18px;margin:12px 0}.tcb-faq h3{margin:0 0 .3em;color:#0A63B8;font-size:1.08em}.tcb-faq p{margin:0}.tcb-cta{background:linear-gradient(100deg,#0892FD,#1AACFE 55%,#6FD2FF 120%);color:#fff;border-radius:3px;padding:22px 24px;margin:1.9em 0}.tcb-cta p{margin:0}.tcb-cta a{color:#fff;font-weight:700}.tcb-author{display:flex;gap:16px;align-items:center;background:#F1F8FF;border:1px solid #D9E7F3;border-radius:3px;padding:18px;margin:2em 0 0}.tcb-author img{width:74px;height:74px;border-radius:3px;background:#fff;object-fit:contain;flex:0 0 auto;border:1px solid #D9E7F3}.tcb-author .n{font-weight:700;color:#000}.tcb-author .bio{font-size:.92em;color:#515151;margin:2px 0 0}@media(max-width:600px){.tcb-stat{flex:1 1 100%}}<\/style>\n<div class='tcblog'>\n<p>La plainte est presque toujours la m\u00eame: le site web n'am\u00e8ne pas de clients. La r\u00e9ponse par d\u00e9faut est une refonte de site web pour petite entreprise, parce qu'une refonte est une chose tangible qu'on peut acheter et que \u00e7a ressemble \u00e0 du progr\u00e8s. Environ la moiti\u00e9 du temps, c'est le mauvais achat, et l'entreprise d\u00e9pense cinq chiffres pour r\u00e9gler un probl\u00e8me qu'elle n'avait pas. Dix minutes de diagnostic vous disent dans quelle moiti\u00e9 vous \u00eates.<\/p>\n<div class='tcb-stats'>\n<div class='tcb-stat'>\n<div class='tcb-statnum'>1<\/div>\n<div class='tcb-statlbl'>chiffre tranche la question : combien de personnes arrivent<\/div>\n<\/div>\n<div class='tcb-stat'>\n<div class='tcb-statnum'>2<\/div>\n<div class='tcb-statlbl'>probl\u00e8mes compl\u00e8tement diff\u00e9rents cach\u00e9s derri\u00e8re une seule plainte<\/div>\n<\/div>\n<div class='tcb-stat'>\n<div class='tcb-statnum'>53%<\/div>\n<div class='tcb-statlbl'>des Canadiens disent qu'un site web rend une entreprise plus cr\u00e9dible<\/div>\n<\/div>\n<\/div>\n<h2>La seule question qui tranche<\/h2>\n<p>Ouvrez vos analytiques ou Search Console et trouvez combien de personnes ont visit\u00e9 le mois dernier. Pas les sessions sur une ann\u00e9e, le mois dernier.<\/p>\n<p><strong>Presque personne n'est arriv\u00e9.<\/strong> Vous n'avez pas un probl\u00e8me de site web. Personne n'a vu le site. Un nouveau sera tout aussi peu visit\u00e9, simplement plus r\u00e9cent. Votre probl\u00e8me est la visibilit\u00e9, et l'argent doit aller \u00e0 devenir trouvable.<\/p>\n<p><strong>Des gens sont arriv\u00e9s et personne ne vous a contact\u00e9.<\/strong> L\u00e0, le site devient un suspect l\u00e9gitime. Quelque chose entre l'arriv\u00e9e et la prise de contact \u00e9choue, et cela vaut la peine d'\u00eatre examin\u00e9 s\u00e9rieusement.<\/p>\n<p>Cette seule v\u00e9rification r\u00e9oriente une bonne part des discussions de refonte que nous avons. Un beau site neuf qui re\u00e7oit onze visiteurs par mois est une fa\u00e7on co\u00fbteuse de rester invisible.<\/p>\n<h2>Quand le site est vraiment le probl\u00e8me<\/h2>\n<div class='tcb-fix'>\n<h3>Il ne fonctionne pas bien sur un t\u00e9l\u00e9phone<\/h3>\n<p>Pas seulement r\u00e9tr\u00e9ci, vraiment utilisable. Du texte lisible sans zoomer, des boutons que l'on atteint, un formulaire qu'on remplit d'une main. La plupart des visites sont des visites sur t\u00e9l\u00e9phone, ce n'est donc pas un d\u00e9tail.<\/p>\n<\/div>\n<div class='tcb-fix'>\n<h3>Il est lent<\/h3>\n<p>Une page qui prend plusieurs secondes sur des donn\u00e9es mobiles perd les gens avant qu'ils ne voient quoi que ce soit. Souvent r\u00e9parable sans refonte, comme dans <a href='https:\/\/tcure.ca\/fr\/corriger-site-web-lent\/'>pourquoi mon site est-il si lent<\/a>.<\/p>\n<\/div>\n<div class='tcb-fix'>\n<h3>Personne ne peut rien changer<\/h3>\n<p>Si changer un prix veut dire \u00e9crire \u00e0 un d\u00e9veloppeur et attendre trois jours, le site est un passif peu importe son apparence. Les sites qu'on ne peut pas modifier cessent d'\u00eatre modifi\u00e9s, puis se d\u00e9modent en silence.<\/p>\n<\/div>\n<div class='tcb-fix'>\n<h3>Il n'y a pas de moyen \u00e9vident de vous joindre<\/h3>\n<p>Pas de formulaire visible, une page de contact \u00e0 trois clics, ou un num\u00e9ro de t\u00e9l\u00e9phone comme seule option. Du trafic qui arrive et repart sans contact, voil\u00e0 \u00e0 quoi cela ressemble dans les donn\u00e9es.<\/p>\n<\/div>\n<div class='tcb-fix'>\n<h3>Il tourne sur quelque chose qui n'est plus entretenu<\/h3>\n<p>Une plateforme abandonn\u00e9e, un syst\u00e8me d\u00e9suet, aucune mise \u00e0 jour depuis des ann\u00e9es. C'est autant une question de s\u00e9curit\u00e9 que de marketing, ce que nous avons trait\u00e9 dans <a href='https:\/\/tcure.ca\/fr\/securite-wordpress-entreprise\/'>la s\u00e9curit\u00e9 WordPress pour les entreprises<\/a>.<\/p>\n<\/div>\n<h2>Quand ce n'est pas le probl\u00e8me<\/h2>\n<p><strong>Il a l'air d\u00e9mod\u00e9 mais il fonctionne.<\/strong> Une pr\u00e9f\u00e9rence esth\u00e9tique n'est pas en soi une analyse de rentabilit\u00e9. Bien des sites peu \u00e0 la mode convertissent bien parce qu'ils sont clairs et rapides.<\/p>\n<p><strong>Un concurrent vient d'en lancer un nouveau.<\/strong> Leur nouveau site n'est pas la raison pour laquelle ils sont devant vous. Ce qu'ils ont fait pour obtenir du trafic, oui.<\/p>\n<p><strong>Vous en avez assez de le regarder.<\/strong> Normal, et vous le regardez cent fois plus souvent que n'importe quel client.<\/p>\n<p><strong>Quelqu'un vous a dit qu'il est mauvais pour le SEO.<\/strong> Parfois vrai, habituellement pr\u00e9cis et r\u00e9parable. Demandez exactement ce qui cloche et si cela peut se corriger sur le site actuel. C'est souvent le cas.<\/p>\n<h2>La voie du milieu que personne ne propose<\/h2>\n<p>Entre ne rien faire et tout refaire se trouve une option que la plupart des agences sautent, parce qu'elle se facture moins : r\u00e9parer les cinq pages qui comptent.<\/p>\n<p>Votre page d'accueil, vos deux ou trois meilleures pages de services et votre page de contact g\u00e9n\u00e8rent presque toutes les affaires d'un petit site. Les r\u00e9\u00e9crire, les rendre rapides, ajouter un vrai formulaire et les faire fonctionner sur un t\u00e9l\u00e9phone co\u00fbte une fraction d'une refonte et r\u00e8gle l'essentiel de ce que la refonte devait r\u00e9gler. Si \u00e7a marche, vous avez \u00e9conomis\u00e9 beaucoup d'argent. Sinon, vous avez appris quelque chose de r\u00e9el avant de d\u00e9penser le reste.<\/p>\n<h2>Le risque que personne ne mentionne avant coup<\/h2>\n<p>Une refonte peut vous faire perdre des classements que vous aviez d\u00e9j\u00e0. Les pages re\u00e7oivent de nouvelles adresses, les anciennes disparaissent, et l'historique de recherche qui y \u00e9tait rattach\u00e9 part avec elles \u00e0 moins que chaque ancienne adresse ne soit redirig\u00e9e vers son \u00e9quivalent.<\/p>\n<p>C'est un travail de routine et il est r\u00e9guli\u00e8rement escamot\u00e9, ce qui explique qu'une entreprise sorte parfois d'une refonte avec un plus beau site et moins de trafic qu'avant. Si vous refaites le site, demandez pr\u00e9cis\u00e9ment comment les adresses existantes seront trait\u00e9es avant de signer quoi que ce soit. La r\u00e9ponse devrait \u00eatre imm\u00e9diate et assur\u00e9e.<\/p>\n<h2>Si la r\u00e9ponse est la visibilit\u00e9<\/h2>\n<p>Alors l'argent va vers le fait d'\u00eatre trouv\u00e9 plut\u00f4t que d'\u00eatre refait. Pour une entreprise locale, cela veut habituellement dire la fiche d'\u00e9tablissement, les avis et une page par service, dans cet ordre. La liste compl\u00e8te des priorit\u00e9s est dans <a href='https:\/\/tcure.ca\/fr\/seo-petite-entreprise\/'>le SEO pour les petites entreprises<\/a>, et la logique de budget dans <a href='https:\/\/tcure.ca\/fr\/marketing-petit-budget\/'>marketing avec un petit budget<\/a>.<\/p>\n<p>Rien de tout cela ne rend le site web sans importance. <a href='https:\/\/www.cira.ca\/en\/resources\/news\/state-of-internet\/affordability-and-productivity-website-support-canadian-businesses\/' target='_blank' rel='noopener'>CIRA<\/a> a constat\u00e9 que 53 pour cent des Canadiens estiment qu'un site web rend une entreprise plus cr\u00e9dible, que 51 pour cent sont plus susceptibles de faire affaire avec une entreprise qui en a un, et que 30 pour cent ne font pas confiance aux organisations qui n'en ont pas. Le site doit \u00eatre assez bon pour \u00eatre cru. Il n'a pas besoin d'\u00eatre neuf.<\/p>\n<h2>Questions fr\u00e9quentes<\/h2>\n<div class='tcb-faq'>\n<h3>\u00c0 quelle fr\u00e9quence faut-il remplacer un site web ?<\/h3>\n<p>Il n'y a pas de calendrier. Remplacez-le quand il cesse de faire son travail ou qu'il ne peut plus \u00eatre entretenu, pas \u00e0 une date anniversaire. Les sites bien b\u00e2tis restent utiles pendant des ann\u00e9es avec des mises \u00e0 jour continues.<\/p>\n<\/div>\n<div class='tcb-faq'>\n<h3>Le trafic est correct et personne n'appelle. Est-ce forc\u00e9ment le site ?<\/h3>\n<p>Probablement, mais v\u00e9rifiez d'abord \u00e0 quoi correspond le trafic. Des visites issues de recherches sans rapport avec ce que vous vendez ne convertiront jamais, peu importe la qualit\u00e9 de la page.<\/p>\n<\/div>\n<div class='tcb-faq'>\n<h3>Un nouveau site am\u00e9liorera-t-il mon classement ?<\/h3>\n<p>Pas en soi, et cela peut nuire si les redirections sont mal faites. Une refonte aide au classement quand elle r\u00e8gle des probl\u00e8mes de vitesse, de structure ou de contenu, des choses qu'il vaut la peine de nommer explicitement avant de commencer.<\/p>\n<\/div>\n<div class='tcb-faq'>\n<h3>Combien co\u00fbte une refonte ?<\/h3>\n<p>Cela varie beaucoup selon l'ampleur. Nous pr\u00e9sentons des fourchettes r\u00e9alistes dans notre <a href='https:\/\/tcure.ca\/fr\/cout-site-web-montreal\/'>guide des co\u00fbts de site web<\/a>, y compris o\u00f9 va vraiment l'argent.<\/p>\n<\/div>\n<div class='tcb-faq'>\n<h3>Puis-je simplement r\u00e9parer quelques pages ?<\/h3>\n<p>Habituellement oui, et pour la plupart des petites entreprises c'est la bonne premi\u00e8re \u00e9tape. Refaites le site quand c'est la plateforme elle-m\u00eame qui bloque, pas parce que quelques pages se lisent mal.<\/p>\n<\/div>\n<div class='tcb-cta'>\n<p><strong>Vous ne savez pas lequel des deux probl\u00e8mes vous avez ?<\/strong> <a href='https:\/\/tcure.ca\/fr\/contactez-nous\/'>R\u00e9servez un audit gratuit<\/a> et nous regarderons votre trafic et vos pages et vous dirons honn\u00eatement si vous avez besoin d'un nouveau site, y compris quand la r\u00e9ponse est non.<\/p>\n<\/div>\n<div class='tcb-author'><img src='https:\/\/tcure.ca\/wp-content\/uploads\/2026\/01\/Technocure-Digital-Solutions-Canada.png' alt='Technocure Digital Solutions'\/><\/p>\n<div>\n<div class='n'>\u00c9quipe Technocure<\/div>\n<p class='bio'>Technocure Digital Solutions est une agence num\u00e9rique bilingue sp\u00e9cialis\u00e9e en conception de sites web, en r\u00e9f\u00e9rencement (SEO) et en publicit\u00e9s Google Ads. Nous servons des clients partout dans le monde depuis 2012 et sommes \u00e9tablis \u00e0 Montr\u00e9al depuis 2020. <a href='https:\/\/tcure.ca\/fr\/a-propos\/'>En savoir plus sur nous<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Pas assez de clients a deux causes tr\u00e8s diff\u00e9rentes et une r\u00e9ponse par d\u00e9faut co\u00fbteuse. Un diagnostic de dix minutes avant de d\u00e9penser quoi que ce soit en refonte.<\/p>","protected":false},"author":6,"featured_media":14882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154],"tags":[],"class_list":["post-14881","post","type-post","status-publish","format-standard","has-post-thumbnail","category-web-design"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"A small business website redesign is usually not the answer. A diagnosis that separates a design problem from a traffic problem first.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Technocure Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Technocure Digital Solutions - Your Growth, Our Mission\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Small Business Website Redesign, or Better Marketing?\" \/>\n\t\t<meta property=\"og:description\" content=\"A small business website redesign is usually not the answer. A diagnosis that separates a design problem from a traffic problem first.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/10\/New-website-or-better-marketing-Technocure.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/10\/New-website-or-better-marketing-Technocure.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-10-27T13:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-19T13:23:09+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tcure.ca\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Small Business Website Redesign, or Better Marketing?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"A small business website redesign is usually not the answer. A diagnosis that separates a design problem from a traffic problem first.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/10\/New-website-or-better-marketing-Technocure.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/new-website-or-better-marketing\\\/#blogposting\",\"name\":\"Small Business Website Redesign, or Better Marketing?\",\"headline\":\"Do You Need a New Website, or Just Better Marketing?\",\"author\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/author\\\/technocure-team\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/tcure.ca\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/New-website-or-better-marketing-Technocure.png\",\"width\":1536,\"height\":768,\"caption\":\"Abstract dark blue illustration representing a choice between two different paths\"},\"datePublished\":\"2026-10-27T09:00:00-04:00\",\"dateModified\":\"2026-09-19T09:23:09-04:00\",\"inLanguage\":\"fr-CA\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/new-website-or-better-marketing\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/new-website-or-better-marketing\\\/#webpage\"},\"articleSection\":\"Web Design\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/new-website-or-better-marketing\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/category\\\/web-design\\\/#listItem\",\"name\":\"Web Design\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/category\\\/web-design\\\/#listItem\",\"position\":2,\"name\":\"Web Design\",\"item\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/category\\\/web-design\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/new-website-or-better-marketing\\\/#listItem\",\"name\":\"Do You Need a New Website, or Just Better Marketing?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/new-website-or-better-marketing\\\/#listItem\",\"position\":3,\"name\":\"Do You Need a New Website, or Just Better Marketing?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/category\\\/web-design\\\/#listItem\",\"name\":\"Web Design\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/#organization\",\"name\":\"Technocure Digital Solutions\",\"description\":\"Technocure Digital Solutions is a Montreal-based digital marketing agency offering website development, SEO, Google Ads, and mobile app services across Canada.\",\"url\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/\",\"email\":\"info@tcure.ca\",\"telephone\":\"+15149637776\",\"foundingDate\":\"2020-10-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":0,\"maxValue\":5},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/tcure.ca\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Technocure-Digital-Solutions-Canada.png\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/new-website-or-better-marketing\\\/#organizationLogo\",\"width\":512,\"height\":512,\"caption\":\"Digital marketing agency Canada\"},\"image\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/new-website-or-better-marketing\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Tcure.ca\",\"https:\\\/\\\/www.instagram.com\\\/tcure.ca\\\/\"],\"address\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/#postaladdress\",\"@type\":\"PostalAddress\",\"streetAddress\":\"2272 Rue Fleury E\",\"postalCode\":\"H2B 1K6\",\"addressLocality\":\"Montreal\",\"addressRegion\":\"QC\",\"addressCountry\":\"CA\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/author\\\/technocure-team\\\/#author\",\"url\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/author\\\/technocure-team\\\/\",\"name\":\"Technocure Team\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/new-website-or-better-marketing\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cd0a625f73c04252cbae093a374af3eb9bbb19a42259ede5808778d04e8c6c34?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Technocure Team\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/new-website-or-better-marketing\\\/#webpage\",\"url\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/new-website-or-better-marketing\\\/\",\"name\":\"Small Business Website Redesign, or Better Marketing?\",\"description\":\"A small business website redesign is usually not the answer. A diagnosis that separates a design problem from a traffic problem first.\",\"inLanguage\":\"fr-CA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/new-website-or-better-marketing\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/author\\\/technocure-team\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/author\\\/technocure-team\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/tcure.ca\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/New-website-or-better-marketing-Technocure.png\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/new-website-or-better-marketing\\\/#mainImage\",\"width\":1536,\"height\":768,\"caption\":\"Abstract dark blue illustration representing a choice between two different paths\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/new-website-or-better-marketing\\\/#mainImage\"},\"datePublished\":\"2026-10-27T09:00:00-04:00\",\"dateModified\":\"2026-09-19T09:23:09-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/\",\"name\":\"Technocure Digital Solutions\",\"alternateName\":\"Technocure\",\"description\":\"Your Growth, Our Mission\",\"inLanguage\":\"fr-CA\",\"publisher\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Small Business Website Redesign, or Better Marketing?<\/title>\n\n","aioseo_head_json":{"title":"Refonte de site web ou meilleur marketing?","description":"Une refonte de site web pour petite entreprise n'est habituellement pas la r\u00e9ponse. Un diagnostic qui s\u00e9pare un probl\u00e8me de design d'un probl\u00e8me de trafic.","canonical_url":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/#blogposting","name":"Small Business Website Redesign, or Better Marketing?","headline":"Do You Need a New Website, or Just Better Marketing?","author":{"@id":"https:\/\/tcure.ca\/fr\/author\/technocure-team\/#author"},"publisher":{"@id":"https:\/\/tcure.ca\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/10\/New-website-or-better-marketing-Technocure.png","width":1536,"height":768,"caption":"Abstract dark blue illustration representing a choice between two different paths"},"datePublished":"2026-10-27T09:00:00-04:00","dateModified":"2026-09-19T09:23:09-04:00","inLanguage":"fr-CA","mainEntityOfPage":{"@id":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/#webpage"},"isPartOf":{"@id":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/#webpage"},"articleSection":"Web Design"},{"@type":"BreadcrumbList","@id":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/tcure.ca\/fr\/#listItem","position":1,"name":"Home","item":"https:\/\/tcure.ca\/fr\/","nextItem":{"@type":"ListItem","@id":"https:\/\/tcure.ca\/fr\/category\/web-design\/#listItem","name":"Web Design"}},{"@type":"ListItem","@id":"https:\/\/tcure.ca\/fr\/category\/web-design\/#listItem","position":2,"name":"Web Design","item":"https:\/\/tcure.ca\/fr\/category\/web-design\/","nextItem":{"@type":"ListItem","@id":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/#listItem","name":"Do You Need a New Website, or Just Better Marketing?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/tcure.ca\/fr\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/#listItem","position":3,"name":"Do You Need a New Website, or Just Better Marketing?","previousItem":{"@type":"ListItem","@id":"https:\/\/tcure.ca\/fr\/category\/web-design\/#listItem","name":"Web Design"}}]},{"@type":"Organization","@id":"https:\/\/tcure.ca\/fr\/#organization","name":"Technocure Digital Solutions","description":"Technocure Digital Solutions is a Montreal-based digital marketing agency offering website development, SEO, Google Ads, and mobile app services across Canada.","url":"https:\/\/tcure.ca\/fr\/","email":"info@tcure.ca","telephone":"+15149637776","foundingDate":"2020-10-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":0,"maxValue":5},"logo":{"@type":"ImageObject","url":"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/01\/Technocure-Digital-Solutions-Canada.png","@id":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/#organizationLogo","width":512,"height":512,"caption":"Digital marketing agency Canada"},"image":{"@id":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/Tcure.ca","https:\/\/www.instagram.com\/tcure.ca\/"],"address":{"@id":"https:\/\/tcure.ca\/fr\/#postaladdress","@type":"PostalAddress","streetAddress":"2272 Rue Fleury E","postalCode":"H2B 1K6","addressLocality":"Montreal","addressRegion":"QC","addressCountry":"CA"}},{"@type":"Person","@id":"https:\/\/tcure.ca\/fr\/author\/technocure-team\/#author","url":"https:\/\/tcure.ca\/fr\/author\/technocure-team\/","name":"Technocure Team","image":{"@type":"ImageObject","@id":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/cd0a625f73c04252cbae093a374af3eb9bbb19a42259ede5808778d04e8c6c34?s=96&d=mm&r=g","width":96,"height":96,"caption":"Technocure Team"}},{"@type":"WebPage","@id":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/#webpage","url":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/","name":"Small Business Website Redesign, or Better Marketing?","description":"A small business website redesign is usually not the answer. A diagnosis that separates a design problem from a traffic problem first.","inLanguage":"fr-CA","isPartOf":{"@id":"https:\/\/tcure.ca\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/#breadcrumblist"},"author":{"@id":"https:\/\/tcure.ca\/fr\/author\/technocure-team\/#author"},"creator":{"@id":"https:\/\/tcure.ca\/fr\/author\/technocure-team\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/10\/New-website-or-better-marketing-Technocure.png","@id":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/#mainImage","width":1536,"height":768,"caption":"Abstract dark blue illustration representing a choice between two different paths"},"primaryImageOfPage":{"@id":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/#mainImage"},"datePublished":"2026-10-27T09:00:00-04:00","dateModified":"2026-09-19T09:23:09-04:00"},{"@type":"WebSite","@id":"https:\/\/tcure.ca\/fr\/#website","url":"https:\/\/tcure.ca\/fr\/","name":"Technocure Digital Solutions","alternateName":"Technocure","description":"Your Growth, Our Mission","inLanguage":"fr-CA","publisher":{"@id":"https:\/\/tcure.ca\/fr\/#organization"}}]},"og:locale":"fr_CA","og:site_name":"Technocure Digital Solutions - Your Growth, Our Mission","og:type":"article","og:title":"Small Business Website Redesign, or Better Marketing?","og:description":"A small business website redesign is usually not the answer. A diagnosis that separates a design problem from a traffic problem first.","og:url":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/","og:image":"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/10\/New-website-or-better-marketing-Technocure.png","og:image:secure_url":"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/10\/New-website-or-better-marketing-Technocure.png","og:image:width":1536,"og:image:height":768,"article:published_time":"2026-10-27T13:00:00+00:00","article:modified_time":"2026-09-19T13:23:09+00:00","article:publisher":"https:\/\/www.facebook.com\/Tcure.ca","twitter:card":"summary_large_image","twitter:title":"Small Business Website Redesign, or Better Marketing?","twitter:description":"A small business website redesign is usually not the answer. A diagnosis that separates a design problem from a traffic problem first.","twitter:image":"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/10\/New-website-or-better-marketing-Technocure.png"},"aioseo_meta_data":{"post_id":"14881","title":"Refonte de site web ou meilleur marketing?","description":"Une refonte de site web pour petite entreprise n'est habituellement pas la r\u00e9ponse. Un diagnostic qui s\u00e9pare un probl\u00e8me de design d'un probl\u00e8me de trafic.","keywords":null,"keyphrases":{"focus":{"keyphrase":"small business website redesign","score":79},"additional":[{"keyphrase":"refonte site web ou marketing","score":69},{"keyphrase":"website redesign or seo","score":74}]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-10-27 19:34:52","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2026-09-17 00:26:08","updated":"2026-10-27 19:34:52","focus_keyword":"small business website redesign","additional_keywords":[{"word":"refonte site web ou marketing","score":69},{"word":"website redesign or seo","score":74}],"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/tcure.ca\/fr\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/tcure.ca\/fr\/category\/web-design\/\" title=\"Web Design\">Web Design<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tDo You Need a New Website, or Just Better Marketing?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/tcure.ca\/fr\/"},{"label":"Web Design","link":"https:\/\/tcure.ca\/fr\/category\/web-design\/"},{"label":"Do You Need a New Website, or Just Better Marketing?","link":"https:\/\/tcure.ca\/fr\/new-website-or-better-marketing\/"}],"menu_order":0,"_links":{"self":[{"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/posts\/14881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/comments?post=14881"}],"version-history":[{"count":1,"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/posts\/14881\/revisions"}],"predecessor-version":[{"id":14968,"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/posts\/14881\/revisions\/14968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/media\/14882"}],"wp:attachment":[{"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/media?parent=14881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/categories?post=14881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/tags?post=14881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}