{"id":14894,"date":"2026-11-12T09:00:00","date_gmt":"2026-11-12T14:00:00","guid":{"rendered":"https:\/\/tcure.ca\/?p=14894"},"modified":"2026-09-19T09:24:00","modified_gmt":"2026-09-19T13:24:00","slug":"google-ads-temps-des-fetes","status":"publish","type":"post","link":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/","title":{"rendered":"Google Ads pendant les f\u00eates : o\u00f9 le budget se gaspille"},"content":{"rendered":"<style>.tcblog{color:#2b2b2b;font-size:1.05em;line-height:1.7}.tcblog h2{color:#0A63B8;font-size:1.5em;line-height:1.25;margin:1.7em 0 .5em}.tcblog h3{color:#0892FD;font-size:1.16em;margin:1.4em 0 .35em}.tcblog p{margin:0 0 1em}.tcblog a{color:#0892FD;text-decoration:underline}.tcblog a:hover{color:#0A63B8}.tcb-stats{display:flex;flex-wrap:wrap;gap:14px;margin:1.7em 0}.tcb-stat{flex:1 1 160px;background:#F1F8FF;border:1px solid #D9E7F3;border-radius:3px;padding:18px 16px;text-align:center}.tcb-statnum{font-size:1.5em;font-weight:800;color:#0892FD;line-height:1.1}.tcb-statlbl{font-size:.86em;color:#515151;margin-top:6px;line-height:1.4}.tcb-fix{background:#fff;border:1px solid #D9E7F3;border-left:4px solid #0892FD;border-radius:3px;padding:14px 18px;margin:12px 0}.tcb-fix h3{margin:0 0 .3em;color:#0A63B8;font-size:1.1em}.tcb-fix p{margin:0}.tcb-faq{background:#F1F8FF;border:1px solid #D9E7F3;border-radius:3px;padding:15px 18px;margin:12px 0}.tcb-faq h3{margin:0 0 .3em;color:#0A63B8;font-size:1.08em}.tcb-faq p{margin:0}.tcb-cta{background:linear-gradient(100deg,#0892FD,#1AACFE 55%,#6FD2FF 120%);color:#fff;border-radius:3px;padding:22px 24px;margin:1.9em 0}.tcb-cta p{margin:0}.tcb-cta a{color:#fff;font-weight:700}.tcb-author{display:flex;gap:16px;align-items:center;background:#F1F8FF;border:1px solid #D9E7F3;border-radius:3px;padding:18px;margin:2em 0 0}.tcb-author img{width:74px;height:74px;border-radius:3px;background:#fff;object-fit:contain;flex:0 0 auto;border:1px solid #D9E7F3}.tcb-author .n{font-weight:700;color:#000}.tcb-author .bio{font-size:.92em;color:#515151;margin:2px 0 0}@media(max-width:600px){.tcb-stat{flex:1 1 100%}}<\/style>\n<div class='tcblog'>\n<p>Deux choses arrivent \u00e0 votre compte Google Ads \u00e0 la fin novembre. Plus de gens cherchent, et plus de concurrents ench\u00e9rissent. La premi\u00e8re est la raison d'\u00eatre l\u00e0. La seconde est la raison pour laquelle le m\u00eame budget Google Ads ach\u00e8te nettement moins qu'en octobre. Les entreprises qui ne s'ajustent pas ont tendance \u00e0 d\u00e9penser tout leur budget de d\u00e9cembre avant la mi-mois, sur des clics plus chers que d'habitude, venant de gens qui n'allaient jamais acheter chez elles.<\/p>\n<div class='tcb-stats'>\n<div class='tcb-stat'>\n<div class='tcb-statnum'>6<\/div>\n<div class='tcb-statlbl'>facteurs fixent le classement de l'annonce, et un seul est votre ench\u00e8re<\/div>\n<\/div>\n<div class='tcb-stat'>\n<div class='tcb-statnum'>27 nov<\/div>\n<div class='tcb-statlbl'>Vendredi fou, avec le Cyberlundi le 30 novembre<\/div>\n<\/div>\n<div class='tcb-stat'>\n<div class='tcb-statnum'>CAC<\/div>\n<div class='tcb-statlbl'>monte avec le prix des clics, alors comparez-le \u00e0 la valeur d'un client<\/div>\n<\/div>\n<\/div>\n<h2>Pourquoi vos co\u00fbts bougent<\/h2>\n<p>Google d\u00e9crit la <a href='https:\/\/support.google.com\/google-ads\/answer\/6366577' target='_blank' rel='noopener'>mise aux ench\u00e8res<\/a> comme pesant votre ench\u00e8re, la qualit\u00e9 de votre annonce et de votre page d'arriv\u00e9e, vos \u00e9l\u00e9ments d'annonce, les seuils pour la position, les signaux contextuels, et le degr\u00e9 de concurrence. C'est ce dernier point qui est la variable saisonni\u00e8re. Quand plus d'annonceurs se disputent les m\u00eames recherches, le prix d'une position monte m\u00eame si rien n'a chang\u00e9 dans votre compte.<\/p>\n<p>Deux cons\u00e9quences utiles. D'abord, la qualit\u00e9 n'est pas un extra en p\u00e9riode concurrentielle, c'est ce qui emp\u00eache vos co\u00fbts de monter aussi vite que ceux des autres. Google note aussi que ce que vous payez vraiment est souvent moins que votre ench\u00e8re maximale. Ensuite, comme les co\u00fbts montent, votre co\u00fbt par client monte avec eux, ce qui n'est un probl\u00e8me que si vous ignorez ce que vaut un client. BDC recommande de surveiller le <a href='https:\/\/www.bdc.ca\/en\/articles-tools\/entrepreneur-toolkit\/templates-business-guides\/glossary\/customer-acquisition-cost' target='_blank' rel='noopener'>co\u00fbt d'acquisition par rapport \u00e0 la valeur \u00e0 vie<\/a>. En d\u00e9cembre, c'est ce rapport qu'il faut surveiller, pas le prix du clic.<\/p>\n<h2>O\u00f9 le gaspillage se produit vraiment<\/h2>\n<div class='tcb-fix'>\n<h3>Le budget se vide avant la fin de la journ\u00e9e<\/h3>\n<p>Des clics plus chers veulent dire qu'un budget quotidien s'\u00e9puise plus t\u00f4t. Si vos annonces s'arr\u00eatent \u00e0 quatorze heures, vous \u00eates absent le soir, qui est la p\u00e9riode la plus occup\u00e9e pour le commerce de d\u00e9tail. V\u00e9rifiez si vos campagnes atteignent leur plafond t\u00f4t.<\/p>\n<\/div>\n<div class='tcb-fix'>\n<h3>Des acheteurs de cadeaux qui ne sont pas vos clients<\/h3>\n<p>Le trafic saisonnier contient beaucoup de furetage et beaucoup de recherche qui ne convertit jamais pour une entreprise de services locale. Si vous vendez un service plut\u00f4t qu'un cadeau, le trafic de d\u00e9cembre peut avoir fi\u00e8re allure et convertir tr\u00e8s mal.<\/p>\n<\/div>\n<div class='tcb-fix'>\n<h3>Des annonces pour des choses que vous ne pouvez pas livrer \u00e0 temps<\/h3>\n<p>Une fois les dates limites d'exp\u00e9dition pass\u00e9es, annoncer un produit qui n'arrivera pas avant les f\u00eates vous ach\u00e8te des remboursements et des plaintes. V\u00e9rifiez les dates limites actuelles directement aupr\u00e8s de Postes Canada et de vos autres transporteurs, puisqu'ils les publient chaque saison, et pr\u00e9voyez de d\u00e9placer ou de mettre ces annonces en pause le jour o\u00f9 elles passent.<\/p>\n<\/div>\n<div class='tcb-fix'>\n<h3>Continuer \u00e0 annoncer pendant votre fermeture<\/h3>\n<p>Des annonces qui continuent pendant que votre t\u00e9l\u00e9phone reste sans r\u00e9ponse une semaine. Des demandes qui arrivent dans le silence sont pires que pas de demandes, parce que la personne se fait une opinion.<\/p>\n<\/div>\n<div class='tcb-fix'>\n<h3>Des mots-cl\u00e9s larges laiss\u00e9s sans surveillance<\/h3>\n<p>Le comportement de recherche saisonnier produit des variantes de requ\u00eates que personne n'avait pr\u00e9vues. Lisez les termes de recherche r\u00e9els chaque semaine en d\u00e9cembre plut\u00f4t que chaque mois, et ajoutez des mots-cl\u00e9s \u00e0 exclure au fur et \u00e0 mesure.<\/p>\n<\/div>\n<h2>Quoi changer avant la ru\u00e9e<\/h2>\n<p>Passez votre rapport de termes de recherche en revue maintenant et ajoutez les exclusions \u00e9videntes. Tout ce qui contient gratuit, pas cher, emploi, \u00e0 faire soi-m\u00eame, ou un nom de concurrent pour lequel vous ne voulez pas payer.<\/p>\n<p>D\u00e9cidez votre posture de d\u00e9cembre d\u00e9lib\u00e9r\u00e9ment. Si vous vendez des cadeaux ou tout ce que les gens ach\u00e8tent en saison, c'est le moment d'augmenter. Si vous vendez un service r\u00e9fl\u00e9chi que personne n'ach\u00e8te dans les deux derni\u00e8res semaines de d\u00e9cembre, le geste honn\u00eate est de r\u00e9duire \u00e0 ce moment-l\u00e0 et de mettre l'argent en janvier, quand vos concurrents ont \u00e9puis\u00e9 leurs budgets et que la demande revient.<\/p>\n<p>Assurez-vous que le suivi des conversions fonctionne avant que le volume arrive, parce qu'un d\u00e9cembre sans suivi est un mois de donn\u00e9es dont vous ne pouvez rien apprendre. La cha\u00eene du clic au client est dans <a href='https:\/\/tcure.ca\/fr\/cout-par-prospect-google-ads\/'>ce qu'un prospect co\u00fbte vraiment<\/a>.<\/p>\n<p>Mettez vos heures des f\u00eates partout : les annonces, le site et votre fiche d'\u00e9tablissement. Et si vous \u00eates ferm\u00e9, mettez en pause ou dites-le dans l'annonce, pour que personne ne clique sur une annonce pay\u00e9e pour trouver une porte verrouill\u00e9e.<\/p>\n<h2>L'occasion de janvier que personne ne pr\u00e9voit<\/h2>\n<p>Le sch\u00e9ma que nous voyons chaque ann\u00e9e est une entreprise qui d\u00e9pense beaucoup tout d\u00e9cembre, qui se tait en janvier, et qui rate le trafic le moins cher et le plus motiv\u00e9 du trimestre. Les concurrents ont d\u00e9pens\u00e9 leurs budgets, la pression des ench\u00e8res tombe, et les gens qui avaient remis leurs d\u00e9cisions \u00e0 la nouvelle ann\u00e9e se mettent \u00e0 chercher.<\/p>\n<p>Si votre service est de ceux qu'on ach\u00e8te en janvier, gardez une partie de d\u00e9cembre pour le d\u00e9penser \u00e0 ce moment-l\u00e0. C'est souvent le mois au meilleur rapport qualit\u00e9-prix de l'ann\u00e9e et presque personne ne le pr\u00e9voit.<\/p>\n<h2>Questions fr\u00e9quentes<\/h2>\n<div class='tcb-faq'>\n<h3>Devrais-je augmenter mon budget pour d\u00e9cembre ?<\/h3>\n<p>Seulement si vos clients ach\u00e8tent vraiment en d\u00e9cembre. Un budget augment\u00e9 dans une cat\u00e9gorie o\u00f9 personne n'ach\u00e8te se d\u00e9pense simplement plus vite sur le m\u00eame trafic qui ne convertit pas.<\/p>\n<\/div>\n<div class='tcb-faq'>\n<h3>Mon co\u00fbt par clic a doubl\u00e9. Ai-je fait quelque chose de mal ?<\/h3>\n<p>Probablement pas. Le degr\u00e9 de concurrence est l'un des facteurs que Google nomme, et il monte selon la saison. Jugez le mois sur le co\u00fbt par client plut\u00f4t que sur le co\u00fbt par clic.<\/p>\n<\/div>\n<div class='tcb-faq'>\n<h3>Devrais-je mettre en pause pendant ma fermeture des f\u00eates ?<\/h3>\n<p>Mettez en pause ou ajustez l'horaire, oui, sauf si vous recueillez des demandes \u00e0 traiter \u00e0 votre retour et que votre annonce et votre site l'indiquent clairement.<\/p>\n<\/div>\n<div class='tcb-faq'>\n<h3>Le Vendredi fou en vaut-il la peine pour une entreprise de services ?<\/h3>\n<p>Habituellement moins que pour le d\u00e9tail. Les gens en mode rabais ne choisissent pas normalement un fournisseur de services \u00e0 long terme. \u00catre pr\u00e9sent est correct, rabaisser fortement ses prix paie rarement.<\/p>\n<\/div>\n<div class='tcb-faq'>\n<h3>Quand devrais-je mettre tout cela en place ?<\/h3>\n<p>Maintenant, dans les semaines tranquilles. Les changements faits pendant la ru\u00e9e se font sous pression et avec des donn\u00e9es incompl\u00e8tes, et c'est ainsi qu'on brise un compte.<\/p>\n<\/div>\n<div class='tcb-cta'>\n<p><strong>Vous ne savez pas si votre compte est pr\u00eat pour la saison ?<\/strong> <a href='https:\/\/tcure.ca\/fr\/contactez-nous\/'>R\u00e9servez un audit gratuit<\/a> et nous v\u00e9rifierons vos budgets, vos exclusions, votre suivi et votre horaire avant que le trafic arrive. Plus de d\u00e9tails sur notre page <a href='https:\/\/tcure.ca\/fr\/gestion-google-ads-montreal\/'>Google Ads<\/a> .<\/p>\n<\/div>\n<div class='tcb-author'><img src='https:\/\/tcure.ca\/wp-content\/uploads\/2026\/01\/Technocure-Digital-Solutions-Canada.png' alt='Technocure Digital Solutions'\/><\/p>\n<div>\n<div class='n'>\u00c9quipe Technocure<\/div>\n<p class='bio'>Technocure Digital Solutions est une agence num\u00e9rique bilingue sp\u00e9cialis\u00e9e en conception de sites web, en r\u00e9f\u00e9rencement (SEO) et en publicit\u00e9s Google Ads. Nous servons des clients partout dans le monde depuis 2012 et sommes \u00e9tablis \u00e0 Montr\u00e9al depuis 2020. <a href='https:\/\/tcure.ca\/fr\/a-propos\/'>En savoir plus sur nous<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Les clics co\u00fbtent plus cher en d\u00e9cembre et votre budget dispara\u00eet plus vite. Les r\u00e9glages \u00e0 changer avant la ru\u00e9e, et les d\u00e9penses qui ne produisent rien.<\/p>","protected":false},"author":6,"featured_media":14895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[153],"tags":[],"class_list":["post-14894","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google-ads"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"A Google Ads budget empties faster in December as clicks cost more. What to change before the rush, and the January opening most miss.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Technocure Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/tcure.ca\/fr\/holiday-google-ads\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.5\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Technocure Digital Solutions - Your Growth, Our Mission\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Your Google Ads Budget Over the Holidays\" \/>\n\t\t<meta property=\"og:description\" content=\"A Google Ads budget empties faster in December as clicks cost more. What to change before the rush, and the January opening most miss.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/tcure.ca\/fr\/holiday-google-ads\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/11\/Holiday-Google-Ads-budget-waste-Technocure.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/11\/Holiday-Google-Ads-budget-waste-Technocure.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-11-12T14:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-09-19T13:24:00+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tcure.ca\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Your Google Ads Budget Over the Holidays\" \/>\n\t\t<meta name=\"twitter:description\" content=\"A Google Ads budget empties faster in December as clicks cost more. What to change before the rush, and the January opening most miss.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/11\/Holiday-Google-Ads-budget-waste-Technocure.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/holiday-google-ads\\\/#blogposting\",\"name\":\"Your Google Ads Budget Over the Holidays\",\"headline\":\"Google Ads Over the Holidays: Where Budgets Get Wasted\",\"author\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/author\\\/technocure-team\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/tcure.ca\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/Holiday-Google-Ads-budget-waste-Technocure.png\",\"width\":1536,\"height\":768,\"caption\":\"Abstract dark blue illustration representing rising competition in an ad auction\"},\"datePublished\":\"2026-11-12T09:00:00-05:00\",\"dateModified\":\"2026-09-19T09:24:00-04:00\",\"inLanguage\":\"fr-CA\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/holiday-google-ads\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/holiday-google-ads\\\/#webpage\"},\"articleSection\":\"Google Ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/holiday-google-ads\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/category\\\/google-ads\\\/#listItem\",\"name\":\"Google Ads\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/category\\\/google-ads\\\/#listItem\",\"position\":2,\"name\":\"Google Ads\",\"item\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/category\\\/google-ads\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/holiday-google-ads\\\/#listItem\",\"name\":\"Google Ads Over the Holidays: Where Budgets Get Wasted\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/holiday-google-ads\\\/#listItem\",\"position\":3,\"name\":\"Google Ads Over the Holidays: Where Budgets Get Wasted\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/category\\\/google-ads\\\/#listItem\",\"name\":\"Google Ads\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/#organization\",\"name\":\"Technocure Digital Solutions\",\"description\":\"Technocure Digital Solutions is a digital agency with its office in Montreal, offering website design, SEO and Google Ads to businesses worldwide since 2012.\",\"url\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/\",\"email\":\"info@tcure.ca\",\"telephone\":\"+15149637776\",\"foundingDate\":\"2012\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":0,\"maxValue\":5},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/tcure.ca\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Technocure-Digital-Solutions-Canada.png\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/holiday-google-ads\\\/#organizationLogo\",\"width\":512,\"height\":512,\"caption\":\"Digital marketing agency Canada\"},\"image\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/holiday-google-ads\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Tcure.ca\",\"https:\\\/\\\/www.instagram.com\\\/tcure.ca\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@technocuredigitalsolutions\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/77707305\\\/\"],\"address\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/#postaladdress\",\"@type\":\"PostalAddress\",\"streetAddress\":\"2272 Rue Fleury E\",\"postalCode\":\"H2B 1K6\",\"addressLocality\":\"Montreal\",\"addressRegion\":\"QC\",\"addressCountry\":\"CA\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/author\\\/technocure-team\\\/#author\",\"url\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/author\\\/technocure-team\\\/\",\"name\":\"Technocure Team\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/holiday-google-ads\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cd0a625f73c04252cbae093a374af3eb9bbb19a42259ede5808778d04e8c6c34?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Technocure Team\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/holiday-google-ads\\\/#webpage\",\"url\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/holiday-google-ads\\\/\",\"name\":\"Your Google Ads Budget Over the Holidays\",\"description\":\"A Google Ads budget empties faster in December as clicks cost more. What to change before the rush, and the January opening most miss.\",\"inLanguage\":\"fr-CA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/holiday-google-ads\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/author\\\/technocure-team\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/author\\\/technocure-team\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/tcure.ca\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/Holiday-Google-Ads-budget-waste-Technocure.png\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/holiday-google-ads\\\/#mainImage\",\"width\":1536,\"height\":768,\"caption\":\"Abstract dark blue illustration representing rising competition in an ad auction\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/holiday-google-ads\\\/#mainImage\"},\"datePublished\":\"2026-11-12T09:00:00-05:00\",\"dateModified\":\"2026-09-19T09:24:00-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/\",\"name\":\"Technocure Digital Solutions\",\"alternateName\":\"Technocure\",\"description\":\"Your Growth, Our Mission\",\"inLanguage\":\"fr-CA\",\"publisher\":{\"@id\":\"https:\\\/\\\/tcure.ca\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Your Google Ads Budget Over the Holidays<\/title>\n\n","aioseo_head_json":{"title":"Votre budget Google Ads pendant les f\u00eates","description":"Un budget Google Ads se vide plus vite en d\u00e9cembre parce que les clics co\u00fbtent plus cher. Quoi changer avant la ru\u00e9e, et l'occasion de janvier oubli\u00e9e.","canonical_url":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/#blogposting","name":"Your Google Ads Budget Over the Holidays","headline":"Google Ads Over the Holidays: Where Budgets Get Wasted","author":{"@id":"https:\/\/tcure.ca\/fr\/author\/technocure-team\/#author"},"publisher":{"@id":"https:\/\/tcure.ca\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/11\/Holiday-Google-Ads-budget-waste-Technocure.png","width":1536,"height":768,"caption":"Abstract dark blue illustration representing rising competition in an ad auction"},"datePublished":"2026-11-12T09:00:00-05:00","dateModified":"2026-09-19T09:24:00-04:00","inLanguage":"fr-CA","mainEntityOfPage":{"@id":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/#webpage"},"isPartOf":{"@id":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/#webpage"},"articleSection":"Google Ads"},{"@type":"BreadcrumbList","@id":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/tcure.ca\/fr\/#listItem","position":1,"name":"Home","item":"https:\/\/tcure.ca\/fr\/","nextItem":{"@type":"ListItem","@id":"https:\/\/tcure.ca\/fr\/category\/google-ads\/#listItem","name":"Google Ads"}},{"@type":"ListItem","@id":"https:\/\/tcure.ca\/fr\/category\/google-ads\/#listItem","position":2,"name":"Google Ads","item":"https:\/\/tcure.ca\/fr\/category\/google-ads\/","nextItem":{"@type":"ListItem","@id":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/#listItem","name":"Google Ads Over the Holidays: Where Budgets Get Wasted"},"previousItem":{"@type":"ListItem","@id":"https:\/\/tcure.ca\/fr\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/#listItem","position":3,"name":"Google Ads Over the Holidays: Where Budgets Get Wasted","previousItem":{"@type":"ListItem","@id":"https:\/\/tcure.ca\/fr\/category\/google-ads\/#listItem","name":"Google Ads"}}]},{"@type":"Organization","@id":"https:\/\/tcure.ca\/fr\/#organization","name":"Technocure Digital Solutions","description":"Technocure Digital Solutions is a digital agency with its office in Montreal, offering website design, SEO and Google Ads to businesses worldwide since 2012.","url":"https:\/\/tcure.ca\/fr\/","email":"info@tcure.ca","telephone":"+15149637776","foundingDate":"2012","numberOfEmployees":{"@type":"QuantitativeValue","minValue":0,"maxValue":5},"logo":{"@type":"ImageObject","url":"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/01\/Technocure-Digital-Solutions-Canada.png","@id":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/#organizationLogo","width":512,"height":512,"caption":"Digital marketing agency Canada"},"image":{"@id":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/Tcure.ca","https:\/\/www.instagram.com\/tcure.ca\/","https:\/\/www.youtube.com\/@technocuredigitalsolutions","https:\/\/www.linkedin.com\/company\/77707305\/"],"address":{"@id":"https:\/\/tcure.ca\/fr\/#postaladdress","@type":"PostalAddress","streetAddress":"2272 Rue Fleury E","postalCode":"H2B 1K6","addressLocality":"Montreal","addressRegion":"QC","addressCountry":"CA"}},{"@type":"Person","@id":"https:\/\/tcure.ca\/fr\/author\/technocure-team\/#author","url":"https:\/\/tcure.ca\/fr\/author\/technocure-team\/","name":"Technocure Team","image":{"@type":"ImageObject","@id":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/cd0a625f73c04252cbae093a374af3eb9bbb19a42259ede5808778d04e8c6c34?s=96&d=mm&r=g","width":96,"height":96,"caption":"Technocure Team"}},{"@type":"WebPage","@id":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/#webpage","url":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/","name":"Your Google Ads Budget Over the Holidays","description":"A Google Ads budget empties faster in December as clicks cost more. What to change before the rush, and the January opening most miss.","inLanguage":"fr-CA","isPartOf":{"@id":"https:\/\/tcure.ca\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/#breadcrumblist"},"author":{"@id":"https:\/\/tcure.ca\/fr\/author\/technocure-team\/#author"},"creator":{"@id":"https:\/\/tcure.ca\/fr\/author\/technocure-team\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/11\/Holiday-Google-Ads-budget-waste-Technocure.png","@id":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/#mainImage","width":1536,"height":768,"caption":"Abstract dark blue illustration representing rising competition in an ad auction"},"primaryImageOfPage":{"@id":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/#mainImage"},"datePublished":"2026-11-12T09:00:00-05:00","dateModified":"2026-09-19T09:24:00-04:00"},{"@type":"WebSite","@id":"https:\/\/tcure.ca\/fr\/#website","url":"https:\/\/tcure.ca\/fr\/","name":"Technocure Digital Solutions","alternateName":"Technocure","description":"Your Growth, Our Mission","inLanguage":"fr-CA","publisher":{"@id":"https:\/\/tcure.ca\/fr\/#organization"}}]},"og:locale":"fr_CA","og:site_name":"Technocure Digital Solutions - Your Growth, Our Mission","og:type":"article","og:title":"Your Google Ads Budget Over the Holidays","og:description":"A Google Ads budget empties faster in December as clicks cost more. What to change before the rush, and the January opening most miss.","og:url":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/","og:image":"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/11\/Holiday-Google-Ads-budget-waste-Technocure.png","og:image:secure_url":"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/11\/Holiday-Google-Ads-budget-waste-Technocure.png","og:image:width":1536,"og:image:height":768,"article:published_time":"2026-11-12T14:00:00+00:00","article:modified_time":"2026-09-19T13:24:00+00:00","article:publisher":"https:\/\/www.facebook.com\/Tcure.ca","twitter:card":"summary_large_image","twitter:title":"Your Google Ads Budget Over the Holidays","twitter:description":"A Google Ads budget empties faster in December as clicks cost more. What to change before the rush, and the January opening most miss.","twitter:image":"https:\/\/tcure.ca\/wp-content\/uploads\/2026\/11\/Holiday-Google-Ads-budget-waste-Technocure.png"},"aioseo_meta_data":{"post_id":"14894","title":"Votre budget Google Ads pendant les f\u00eates","description":"Un budget Google Ads se vide plus vite en d\u00e9cembre parce que les clics co\u00fbtent plus cher. Quoi changer avant la ru\u00e9e, et l'occasion de janvier oubli\u00e9e.","keywords":null,"keyphrases":{"focus":{"keyphrase":"google ads budget","score":66},"additional":[{"keyphrase":"google ads temps des fetes","score":69},{"keyphrase":"december google ads budget","score":80}]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-11-12 14:06:00","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2026-09-18 05:05:41","updated":"2026-11-12 23:58:34","focus_keyword":"google ads budget","additional_keywords":[{"word":"google ads temps des fetes","score":69},{"word":"december google ads budget","score":80}],"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/tcure.ca\/fr\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/tcure.ca\/fr\/category\/google-ads\/\" title=\"Google Ads\">Google Ads<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tGoogle Ads Over the Holidays: Where Budgets Get Wasted\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/tcure.ca\/fr\/"},{"label":"Google Ads","link":"https:\/\/tcure.ca\/fr\/category\/google-ads\/"},{"label":"Google Ads Over the Holidays: Where Budgets Get Wasted","link":"https:\/\/tcure.ca\/fr\/holiday-google-ads\/"}],"menu_order":0,"_links":{"self":[{"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/posts\/14894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/comments?post=14894"}],"version-history":[{"count":1,"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/posts\/14894\/revisions"}],"predecessor-version":[{"id":14972,"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/posts\/14894\/revisions\/14972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/media\/14895"}],"wp:attachment":[{"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/media?parent=14894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/categories?post=14894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tcure.ca\/fr\/wp-json\/wp\/v2\/tags?post=14894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}