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Search Engine Optimization
SEO, or Search Engine Optimization, is the practice of including content on your site that has the potential to improve your site’s visibility to search engines and their users – in other words, it can help your site show up more often in relevant searches.
 
There are a number of things to look for when trying to improve your site’s SEO (or having an SEO expert guide you through the process). First, and most important, make sure the writing on your website is clear, helpful, and descriptive. Explain your topic in simple, easy-to-read language, and try to include words you think a user might search for when looking online for what you offer.
This text was copied from Google’s official resources https://ads.google.com/home/resources/seo-vs-ppc/.
HOW SEO WORKS?
Google does not inflict a penalty for duplicate content. Nevertheless, it does filter duplicate content or identical one, which has the same and sometimes worse impact than a penalty: A Loss of Rankings For Your Website or Webpages.
When Google detects duplicate content, that creates dubiety and prompts the search engine to choose which of the identical pages it should rank in the top results.

If you are planning to fill your website with copied data from the internet, CONGRATS, your website could never be visible. Actually, Google may push your website to latest search results since the crawlers bot might have detected that you’ve copied the content from other’s original work that posted the content before you do.

Even if the content was originally produced by someone’s website, it is possible that it will not appear in Google’s top results. Therefore, creating your own content is your insurance. Copycats will never replace your original content and Google is always upgrading its crawling technology using AI detection and date/time distribution. 

More Content on its way, stay tuned!