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Practical guides and ideas on websites, SEO, Google Ads, AI and automation, performance and everything that helps your business grow online.
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November 12, 2026
Clicks cost more in December and your budget disappears faster. The settings to change before the rush, and the spending that produces nothing.
November 10, 2026
Black Friday is November 27 this year. Seventeen days to fix the things that quietly cost you sales on the busiest weekend of the year.
November 5, 2026
You cannot optimise for the phrase near me, and businesses waste money trying. What Google is actually doing with those searches, and what genuinely affects the result.
November 3, 2026
Most businesses fill in the name, address and hours and stop. The rest of the profile is free, takes an afternoon, and is where you pull ahead of the listing next to yours.
October 29, 2026
Every extra field costs you submissions, and in Quebec you may only collect what is necessary anyway. How to build a form that converts and stays inside the law.
October 27, 2026
Not enough customers has two very different causes and one expensive default answer. A ten minute diagnosis before you spend anything on a rebuild.
October 22, 2026
Cost per click is the cheapest number to quote and the least useful. The chain from click to signed client, and why professional firms can afford a CPC that looks alarming.
October 20, 2026
There is no single local ranking. Your position changes street by street, which is why one number from an agency report tells you almost nothing about your visibility.
October 15, 2026
Laval is not a Montreal suburb for search purposes. Fourteen former towns, a French first customer base, and a spillover problem that costs local businesses their home market.
