Practical guides and ideas on websites, SEO, Google Ads, AI and automation, performance and everything that helps your business grow online.
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November 5, 2026
You cannot optimise for the phrase near me, and businesses waste money trying. What Google is actually doing with those searches, and what genuinely affects the result.
November 3, 2026
Most businesses fill in the name, address and hours and stop. The rest of the profile is free, takes an afternoon, and is where you pull ahead of the listing next to yours.
October 20, 2026
There is no single local ranking. Your position changes street by street, which is why one number from an agency report tells you almost nothing about your visibility.
October 13, 2026
You are paying every month and the report says twenty optimisations performed. Five checks in free tools that tell you whether anything is actually moving.
October 1, 2026
Most SEO packages sell work Google itself says has minimal effect. What a small business actually needs, in order, and how to read a proposal.
September 24, 2026
Google says some changes take hours and others take months. Here is what falls into each bucket, what a realistic first year looks like, and how to tell it is working early.
September 22, 2026
Reviews feed your local ranking, and most of the tactics businesses use to collect them are against Google policy. What is allowed, what is not, and what works.
September 17, 2026
Three different problems produce the same symptom. Here is how to tell which one you have, in the order that finds it fastest.
July 23, 2026
How to optimize your Google Business Profile and show up in the local map pack: categories, reviews, and the details that decide local ranking.
