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Marketing

Practical guides and ideas on websites, SEO, Google Ads, AI and automation, performance and everything that helps your business grow online.

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Where Your Customers Actually Come From

Analytics counts sessions, not customers, and asking people how they heard about you gives unreliable answers. A tracking setup a small business can actually keep up.

Marketing on a Small Budget: What to Do First

A small budget spread across six channels does nothing anywhere. The order that works, what to do before spending a dollar, and how to know what a customer is worth.